NIKE RUN CLUB

NIKE RUN CLUB

Art Direction / Brand Guidelines / Cartography / Logo Design / Store Design / User Interface / Website Design

Art Direction / Brand Guidelines / Cartography / Logo Design / Store Design / User Interface / Website Design

Art Direction / Brand Guidelines / Cartography / Logo Design / Store Design / User Interface / Website Design

Art Direction / Brand Guidelines / Cartography / Logo Design / Store Design / User Interface / Website Design

— Art Direction
— Brand Guidelines
— Cartography
— Logo Design
— Store Design
— User Interface
— Website Design

Nike Run Club is a series of organised running clubs across the globe. Nike required an update of their Run Club identity to emphasise a new digital offering. The ‘winged’ motif was to be kept, but with a modern twist. Military wings were used as a starting point and the logo has the ability to transform by extending its wings to form interesting layouts across digital and printed application.

Nike Run Club is a series of organised running clubs across the globe. Nike required an update of their Run Club identity to emphasise a new digital offering. The ‘winged’ motif was to be kept, but with a modern twist. Military wings were used as a starting point and the logo has the ability to transform by extending its wings to form interesting layouts across digital and printed application.

runclub-logo
runclub-logos
runclub-map
runclub-store2
runclub-directive
runclub-store
runclub-ipad3-grey
runclub-ipad2
runclub-ipad4
runclub-ipad1
runclub-flyers
runclub-tshirt
runclub-people
runclub-van
runclub-aboard

©Ash Spurr, 2019.