‘Penspen’ supply engineering to gas and oil pipelines and offer a vast and diverse service that required a new brand positioning. An identity centered around energy flow and distribution was proposed with a ‘P’ symbol inspired by onshore and offshore piping which is synonymous with the energy industry. The identity is clinical and intentionally serious with global appeal. In-depth brand guidelines and an extensive asset library was created.

‘Penspen’ supply engineering to gas and oil pipelines and offer a vast and diverse service that required a new brand positioning. An identity centered around energy flow and distribution was proposed with a ‘P’ symbol inspired by onshore and offshore piping which is synonymous with the energy industry. The identity is clinical and intentionally serious with global appeal. In-depth brand guidelines and an extensive asset library was created.